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  • September 17, 2024

Effective strategies to enhance member engagement at your club

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Ensuring continuous member engagement should be a top priority when selecting EPoS systems for your club. While effective customer engagement greatly benefits member clubs, it can be a time-intensive process without the right systems in place.

Fortunately, the Venture EPoS ecosystem provides a suite of practical tools to help you maintain ongoing customer engagement and enhance retention. These tools include comprehensive loyalty programs, such as points schemes or discounts, customised membership pricing, customer-specific promotions, and more.

Read on to learn how the intuitive features of the Venture EPoS ecosystem can help boost your club’s revenue and improve member engagement.

Customer Account Features

When integrated with the robust TouchOffice Web+ back-office management software, the ByTable and TouchTakeaway ordering solutions provide intuitive customer accounts that simplify managing loyalty programs. Whether it’s intricate point systems where customers can redeem rewards, tailored product discounts, or adding funds to customer balances, you can leverage these features through the customer account functionality.

These built-in accounts allow customers to top up their balances using their personal devices or at your TouchPoint till. The funds can then be used to purchase menu items, event tickets, and more, giving customers the flexibility to spend in ways that best suit them and encouraging repeat business.

These loyalty programs create numerous upselling opportunities while fostering ongoing engagement, allowing you to build stronger customer relationships, increase retention, and boost revenue simultaneously.

Flexible Pricing Models

TouchPoint’s intuitive features enable you to adjust product pricing, making it ideal for managing happy hours and other time-sensitive promotions during events. Once the scheduled promotion ends, the prices automatically revert to their original levels, saving you time by automating the process.

TouchPoint also allows you to implement different pricing tiers that align with customer membership types, enabling seamless management of various membership programs. Customers can access relevant pricing by logging in with their unique account QR codes or custom loyalty cards.

TouchPoint’s flexibility empowers you to run engaging schemes that enhance customer loyalty and retention.

Data-Driven Decisions and Customised Promotions

TouchOffice Web provides a comprehensive overview of your business operations. With over 200 built-in reports, you can easily analyse all aspects of your operations, gaining valuable insights that inform decision-making. This capability allows you to analyse customer spending habits and develop tailored deals and promotions based on available data, driving revenue and increasing customer loyalty.

Discounts and promotions can be communicated to your audience through push notifications sent via ByTable and TouchTakeaway. Whether announcing enticing offers, upcoming events, or tailored deals, you can keep your customers informed and engaged, enhancing overall member interaction.

The Venture EPoS ecosystem’s intuitive and user-friendly features help you save time and money while effectively managing sports clubs, kids’ clubs, gyms, social clubs, and more. This allows you to foster ongoing member engagement and build stronger customer relationships.

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